The Web is center of the universe for anyone with access to it.
The Web Is Mainstream
For most of us baby boomers and beyond, the action was always at the center of town - downtown. That's where a business located if it expected to be a player in the community.
Today you can locate your business anywhere and still be relevant - provided you also have a presence on the Web. This of course was one of the contributors to the decline of the central business districts of most communities.
The Web has redefined what central means.
The Web is the Center of the Universe
Since anywhere and everywhere is right here if you are on the Web, this is the center - not the center of town, but the center of the universe. From here you are surrounded by everything, and you have full access to it.
This means your small business is at the center of the universe as far as its Web presence is concerned. Think about this, your business is only one click away from anyone in the universe.
We are all one click from our next customer or opportunity.
Stop Trying So Hard
If you have a mindset that the Web is this enormous matrix or database that holds billions and trillions of connections, then you will be overwhelmed. Better to think in terms of what you want.
Children do this. They have a single-minded focus on what they want - and then set out to get it. In my mind, that is a far better way of achieving practical results with your Web marketing.
If Only You Knew
I honestly believe that having the intention that anything is possible dramatically affects your ability to achieve it. You see possibilities, not obstacles.
And why shouldn't you? This is not BS. You seriously are just one click away from what you want. The key is understanding that this is indeed a valid hypothesis.
Well, is it or isn't it? I suppose you are one "click" away from someone viewing your Yellow Page ad and then calling you up. However, we know that's not true because the critical mass of this humanity is on the Web. It's undeniable.
And that's why it works.
If the Web is Main Street, and billions of people could fit into one virtual location - as they do, isn't it possible that you could find your future customers there?
The technology that we are working with is shaping up to make our intentions reality. Social search and QR codes are just two of many emerging developments on the social Web that will be significant contributors.
So, forget about what others may be telling you - that you are not good enough with social media or you showed up too late in the game. All of that is not going to matter moving forward.
Just being who you are in your most authentic way - and of course, being in the game.
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Until tomorrow, Jeff
A large majority of rental store owners and managers — more than 80 percent — expect 2011 to be a much better year than 2010 according to the latest quarterly American Rental Association (ARA) Economic Survey of members.
More than 34 percent of ARA general members responding to the survey expect rental revenues to show double-digit increases in 2011 versus 2010 and another 46 percent expect at least single-digit increases this year.
The results show a growing optimism for a significant rebound in 2011 as only about half of the respondents said revenues increased in 2010 compared to 2009. Nearly 30 percent of the respondents had revenue declines in 2010, but only 4 percent expect a drop in revenue in 2011.
Nearly 70 percent of the respondents also expect to spend more on new rental equipment purchases in 2011 compared to 2010, a significant increase over last year.
The spending expectations of general members also match up with the sales forecasts of ARA associate member equipment suppliers as more than 83 percent of the associate member survey respondents expect increased sales into the rental channel, including 52 percent that expect double-digit sales increases.
Less than 20 percent of the associate member respondents said sales into the rental channel decreased in 2010 while only 1 percent of the respondents expect a decrease in 2011.
“Clearly ARA members are more optimistic about 2011 and have a positive mindset,” says Christine Wehrman, ARA’s executive vice president and CEO. “This underscores the importance of The Rental Show in Las Vegas. The timing is right for solidifying the buyer and seller connections, learning how to further promote the rental concept and taking advantage of tax benefits.”
The Rental Show is scheduled for Feb. 27-March 2, 2011, at the Mandalay Bay Convention Center in Las Vegas.
“Rental companies can benchmark their businesses against these survey results and The Rental Show also provides a great opportunity for attendees to validate the survey results by visiting with other rental operators and exhibitors,” Wehrman says.
The survey results reflect a snapshot in time of those who responded and may not be representative of the industry as a whole.